Beauty Industry

World Wide Packaging Highlights New Capabilities and Solutions

Company adds fillings to its range

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By: Jamie Matusow

Editor-in-Chief

World Wide Packaging, LLC (WWP), Florham Park, NJ, has long been known for its complete range of cosmetic packaging solutions, custom and stock molding, and turnkey operations. At HBA Global Expo— Booth #1615—the company will also exhibit some of its more recent offerings, including its complete start-to-finish product development, contract formulation and filling capabilities and new airless packaging solutions.

Barry Freda, president, CEO/CFO, says, “We’ve built our reputation by offering some of the most distinctive, creative packaging in the cosmetics industry. Now, we are offering innovative, value-added fillings, as well, for a complete range of product development solutions.”

World Wide Packaging’s designers and engineers will be on site at HBA to discuss its many packaging, product development, formulation and filling services, in addition to the expansion of WWP’s tubes division, including new tubing equipment and printing machines to support the growing demand for innovative tubes.

New WWP products featured at HBA Global Expo include:
• The Illuminating Tinted Moisturizer, which combines the benefits of a light-weight, sheer foundation and a hydrating moisturizer for a slightly shimmering, radiant finish.
• Lip Butter Tints, paraben and sulfate-free lip balms infused with rich murumuru butter, shea butter and aloe to soften, condition, and give a touch of sheer, shiny color to the lips.
• GlamourEyes Gel Liner, a gentle liquid liner featuring a unique fluted applicator for precise, user-friendly control and a look that can be subtle or dramatic.
• Airless Packaging Solutions are available in a wide range of container sizes ranging from 15ml to 100ml, with many dispenser styles and cap designs to choose from. The containers are made from a variety of materials including acrylic, ABS, AS, and PP.

Booth no. 1615

More info: www.wwpinc.com

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